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About

Vancouver's Next Top Charity was a social media based charity contest. 12 local cause organizations posted short videos and written summaries showcasing their work and impact in the community. The public then voted for the ones they supported. Votes were earned by sharing information about the competition, the charities, or the sponsors on social networks. The organization with the most votes after 4 weeks received donations and services from local businesses.

Statistics

Final statistics: 44,000 impressions, 18,000 votes, 6500 shares on social networks. (These are generated from the contest website alone. These numbers do not include impressions and shares generated from external blogs, personal social network pages, and other media outlets)

The Significance

People who voted did not merely click a button on a website (like most contests). They earned those votes by taking actions in creating awareness for the charities and the event. It was a deeper level of engagement.

The Impact

Wonders can be achieved when organizations come together on one stage. One charity saw their Facebook fan page double in membership over the event period, leading directly to an increase in donations. The winning charity earned valuable press coverage after the event.

Donations were raised from businesses who saw their brands marketed virally through personal networks.

The Future

Leaders in social marketing have already embraced this strategy of partnering with the public through social media to fund social initiatives. See Pepsi Refresh and Chase Community Giving

This is the next generation of social funding. Be a leader in the movement! Contact us.

Charities